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Saturday, October 17, 2009

How the Left is Actually Helping the Right


One would have to be living in the wilderness for the last several months in order to be unaware of the war that the left is waging against certain conservatives. The White House has declared war on Fox News Channel. MSNBC continually goes after Limbaugh, Hannity, Beck, and Coulter as if they were the 'axis of evil', as do the liberals throughout the blogosphere.

It seems that the more the left decries their enemies the more popular they become. Despite the efforts of the White House to paint Fox News as a primary source of disinformation, and something other than a legitimate news outlet, Fox's ratings continue to climb.

Fox News' Glenn Beck show, which only began airing on January 19th of this year, now draws more viewers than all three of the competing time slot shows on CNN, MSNBC, and HLN.

While negative press typically has a correspondingly negative effect on popularity, that is not always the case. There are many instances in which negative publicity can have a positive effect on popularity. Many times negative publicity, such as a musician who has gotten into trouble with the law, has an indirect relationship to their currently marketed work, in such cases, negative publicity can increase sales. In other instances in which it is the product or service which is the subject of the negative publicity, such as a book or movie review, sales would be adversely effected.

Since this is generally the case, and since the negative press is directly attacking these conservative commentators products and services, why isn't the negative publicity negatively effecting their popularity? Well, it may have to do with risk. Negative advertising used against a politician works because their is risk involved in ignoring such advertising. The same is true with a product or service, the consumer risks his money, and in some cases, his safety, by ignoring the negative publicity. However, in the case of negative publicity against conservatives, the consumer need only risk a little time, usually at his discretion and leisure, to verify (or dismiss) the negative claims which the left presents against conservative commentators and Fox News.

So, if Rachel Maddow says that Glenn Beck is exploiting the tragedy of 9/11, or if Keith Olbermann attacks Glenn Beck for his part in bringing about the resignation of Van Jones, the public risks relatively nothing in deciding for themselves if such claims are accurate. And there in is the rub, because the public is obviously doing that, and are concluding that the negative publicity is substantively wanting. In the final analysis, it all boils down to credibility.

It seems to this observer, that the liberals are actually helping conservatives to get our message out, and while that is certainly their intent, we are nonetheless, very appreciative of their assistance.

8 comments:

Chuck said...

According to Fox Obama's "war" on them has increased their ratings.

Len said...

So you all have come with this theory that if you tell people that their making fun of you is actually increasing your popularity, they will stop making fun of you.

That's cute. ;)

da patriot said...

Not offering advice, Len, just making an observation.

Leslie said...

I think it goes to show that many people can tell the difference between trumped up 'hate' speech and real hate speech...

Of course ratings will go higher the more a person is spoken of, demeaned, and trashed. People want to check out what all the guff is about.

And I think we can pretty much say that people enjoy holding on to their opinions, so if one is going to trash another person's opinion and beliefs, that person will run to the outlet they see best fits in with their beliefs...and possibly, pull as many people toward that outlet as they can.

Just a few thoughts on the topic.
Good post.

Leslie said...

By the way, I think the fish "something for liberals to do" while on your blog is hilarious.

Sandee said...

The white house shouldn't even recognize Fox news. It just gives them more power. Fox that is.

Have a terrific day. :)

lot 2 learn said...

I wrote about this very thing last night, and was talking about it at breakfast this morning with some friends, and one of the old guys told us that the people on the other channels are real smart. He said...
"Obama won't let them tell the real news like Fox does, so they get a bunch of stuff goin' on so everyone switches the channel to see what the fuss is about "
We were all quiet for a few minutes and thought about it for a few minutes and, well, you never know

Mrs Mecomber said...

So true!!